Your Website Update

Congratulations on your decision to update your website! Please review the following information to make sure that we create something that is a reflection of YOU. Once you have finished, please click here to fill out the form that I will be working from. The hyperlink will open in a new tab or window, that way you can refer back to this page if you have any questions while completing the form.


The Prep Work:

Is there a particular website that you’d like to emulate? Generally, most people who hire me to update their websites do so because they’re no longer happy with the look of their current site. If there is a “look” you’d like to emulate, give me the URL (web address) of a website you admire so I can take a peek. If you don’t have any ideas or if you are totally open to whatever we can create together, then I will put together an initial layout for you to review, and then we can tweak it based on further conversations.


What do you want to do with your website? Is your current site acting as nothing more than an online billboard? Ideally, your website should be a way for you to capture new customers and generate revenue. Do want to sell products or services? Do you want to offer freebies that people can download? Do you want people to book appointments with you? Do you want to offer subscriptions and restrict some or all of your site content to paying members? Think about the functionality of your site and what you want visitors to be able to do on it.


Who is your target audience? I love the collaborative process, but this one is entirely on you. That’s because we’re talking about the people you want to work with. It is critical to be clear on who you want to speak to and attract NOW. Chances are likely that you and your message have changed since your original website went up. Think of who you are NOW and who you want to work with NOW. Getting clear on who your audience is will also help you get clear on your message.


What is the “elevator pitch” you want for your Landing Page (a.k.a. “Home Page”)? In other words, if you were in an elevator with someone and you had 15 seconds to persuade them to work with you, what would you say? This ties directly into the question above. If you are clear on your audience, you can be clear with your message. Be clear. Be concise. You have a very short window to get your visitor’s attention. You can give site visitors more detail further down on the page and elsewhere on the site, but the first thing they see should grab and keep their attention.


What color scheme do you want? If you already have a color scheme picked out, great. If not, I’m happy to offer suggestions based on what I know about you and our conversations. I can help you understand the basics of color psychology, but ultimately the goal is to make the site a reflection of YOU and your personality.

Speaking of which, are there any fonts you’d like to use? If you have specific ideas or suggestions, that’s great – but if you don’t, that’s okay. I can work with you on fonts the same as with colors.


Write your bio for your ABOUT ME page. I typically recommend writing 2 bios; a short bio for your landing (home) page and a long bio for the actual ABOUT ME page. Speak to the visitor’s problem, share your passion by telling your visitor why you’re the perfect person to solve their problem, and give them a reason to want to work with you. Use wording that creates vivid imagery, that helps your visitor “see” and “feel” the problem, and then “see” and “feel” the solution. While you’re at it, write as if you’re having a conversation with your best friend. The more natural it sounds to you, the more natural you will come across to your audience.

Please email your bios to me as soon as possible. The sooner I get them, the sooner I can put them up on your site.


Get some testimonials. If you want to turn your site into a revenue generator, testimonials are critical. People often make decisions on who to work with based on reviews from others. If you don’t have testimonials, ask for them from current or former clients. Or, if you’re just starting out, get testimonials from people who know you, your passions, and your talents. That will provide you with a great starting point and build on your reputation as an expert.


The Nitty-Gritty:

As I mentioned during our conversation, I will be building your site using the WordPress platform. 80% of the world’s websites are built using WordPress, which has become the standard for content management systems. Here is what I will need to get your site up and running:

Login credentials for your existing site. If you are on a different platform than WordPress, I will need the URL (web address) for your host’s login page along with your login credentials. If you’re already on WordPress, then I need two things: First, your login credentials for your hosting site (i.e. – Bluehost, GoDaddy, etc.), and second, your WordPress login credentials.


If you are migrating to WordPress, decide on who you want to use to host your website. This is different from buying a domain name. Your domain name is your web address, or your “identity” on the web. It’s how people find you (i.e. – A hosting service is where you will store all of the files, templates, plugins that make your website work.

The majority of my clients (myself included) use BlueHost since they are optimized for WordPress. GoDaddy also offers a hosting service for WordPress, so you may want to check them out as well. While all hosting sites charge monthly fees, you can get super good rates if you prepay for a full year or more. If you can afford the “prepay” option, I recommend that. Or, you can just “pay as you go” and opt for a prepaid plan later on.

Once you make your decision on a hosting platform, we can do one of two things. You can set up a hosting account on your own, or I can do it for you. If you’d like me to take care of the setup, I will need a credit card to give the hosting service for your monthly fees.

As long as we’re talking about hosting fees, you should be aware that depending on the functions you want to add to your site, there may be an additional cost associated with the service. For example, I use a plugin on my website called Events Manager that allows site visitors book and pay for classes all at once. While the plugin is free, PayPal integration costs me $75 a year. Sure, I can save the $75 and send people to PayPal directly, but site visitors want simplicity and ease, not additional steps. Keep the additional cost of certain services in mind when deciding on site functions.


Social media links. Every website has to be connected to social media nowadays. That’s just the way things work if you want people to find you. I will need links to ALL of your social media pages to set up the social media “Like” and “Follow” buttons.


High-quality photos of you. Ideally, I’d love to get 3 high-quality RECENT photos of you that I can display on your website. 1 will go on the home page, 1 will go on your ABOUT ME page, and the third I’ll keep in reserve. If you have only 1 photo, that’s fine. If you have a bunch, great! We’ll find a place for them!


Artwork. Do you have a logo and other artwork you want to use? If you have a ton of artwork you want to use, upload that to Dropbox for me. Or, you can email me your logo if that’s all you have. If you need a logo designed, I can get you in touch with a good designer.


On the subject of artwork… I do my best to use pictures, clipart, and video that is part of the public domain (translation – free to use for any purpose). However, I sometimes (rarely) run across situations where, due to a specific request, I may have to buy the rights to a picture. I use Shutterstock as my primary source of images, and they bill me $10 per picture. If that happens, be aware that I will pass that cost onto you. That said, I don’t anticipate having to use Shutterstock unless we just can’t find a free image that fits what we want to do.


Decide on what third-party services you’d like to use. This ties into site functionality. If your goal is to turn your website into a revenue generator, you’ll want to use certain third-party services to build your client base. Those services include MailChimp, Awebber, Constant Contact, Survey Monkey, GoToWebinar, LeadPages, and Google Analytics (which is absolutely necessary if you plan to do your own marketing or hire a marketing firm to promote your business).

While most third-party services are free to sign up, all of them charge you to take advantage of their more feature-rich services – so just be aware of that.

Do you already use a third-party service? Let me know who, along with your login credentials so I can tie them into your site.


What I charge:

My standard rate is $40.00 (USD) an hour, but as a fellow Ippie the rate drops to $25.00. The total cost of the setup will depend on the functionality of the site, so after we make those decisions, I can give you a final figure.

That said, I believe that money should never be a factor that prevents you from moving forward with a dream. If you need to work out a payment plan that fits within your budget, let me know.


Remember to click here to fill out the form that I will be using to complete your website. Remember that you can always reach out if you have any questions.

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